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Marshall Mcluhan

1911-1980. Canadian communications theorist and educator.

Books by Marshall Mcluhan

Diaper backward spells repaid. Think about it.

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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.

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Advertising is the greatest art form of the twentieth century.

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The real news is bad news.

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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

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Jokes are grievances.

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The more the data banks record about each one of us, the less we exist.

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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.

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It is critical vision alone which can mitigate the unimpeded operation of the automatic.

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Ads are the cave art of the twentieth century.

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